You can’t get any more simple than a navigation-less one page scrolling website. While learning about the dangerous gas extraction process, there is lots of wonderful animation experienced scrolling downward into the earth at Dangers of Fracking website, which I think is an advocacy extension of project of Gasland, the movie and designed by Linda Dong.
I wonder if there is a certain psychology behind scrolling websites when the usability and delight-level is high? When the user is invested in a tiny way to scroll down and experiences great design and animation, do they become empowered to take further action?
The site is dangersoffracking.com. Take a look!